![]() By providing a central source of truth for their partners to access, Anthony and his team save time. Chang's locations, working with assets approved for their local region. Chang's to track asset usageĪnthony implemented Brandfolder to keep international partners, at all 305 P.F. Brand updates and minor asset edits led to ad-hoc file requests and missed deadlines for the global marketing team.Simple image downloads took hours, increasing time-to-market for creative campaigns.Digital assets were sent to international partners via an out-of-date FTP or on physical hard drives in the mail.With high-quality asset downloads taking hours, their previous method of file distribution prevented their marketing strategy from thriving. Additionally, Anthony knew that incorporating video and inspired photography would allow their cuisine to shine. It not only created inefficiencies for their international partners, but also caused many headaches for the larger global marketing team. Chang's utilized an FTP server and physically mailed hard drives to partners in countries like Brazil, South Korea, and Costa Rica.Īnthony Nguyen, the Director of Global Marketing for EMEA, couldn't help but notice the lack of functionality in their FTP. Chang's operators) to access approved creative assets that align with their global mission.īefore Brandfolder, P.F. This requires each of their partners (licensed P.F. Chang's, maintaining a consistent guest experience around the world is essential to their success. ![]()
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